Happy Tails was co-founded by a couple living in the mountains of Northern California and came of age in the San Francisco scene in 1997. Built upon a commitment to using innovative design and revolutionary construction methods, Happy Tails became the leading, high quality, professional maker of floggers and whips world-wide by early 1998. Perfect clicker-cut tails from every kind of hide, the first to use kangaroo lace for handles, introducing a variety of classic and new handle patterns, with a unique style that suits every taste and preference. Immersed in a variety of fine arts and handcrafts since childhood, Lezlie draws on those multi-ethnic and mixed-media artistic traditions from around the world - skills honed by participation in national and international artisan groups and associations, competitions for excellence - and 29 years of pioneer, small-farm life-skills, made Happy Tails possible. All of this goes through her hands into every single item she's made and designed.

It all began when Lezlie decided she was going to learn how to plait (braid):

It takes a certain kind of temperament, incredible patience, and hundreds of hours of practice to be able to plait fancy handles and do the complex pinneapple knots... Just one knot takes about 6 continuous feet of leather lace to weave, a three-pass pinneaple knot up to 12 feet! Many plaiters develop extremely strong hand, finger, and forearm muscles from the long hours of daily gripping and pulling. Few can do it in their spare time, and even fewer can do it for a living.

I've been asked many times "How long does it take you to do a knot?" The real answer lies in the innumerable hours I've put in, cussed, and physically/mentally *hurt* to get to the point of my perfection, not just how fast am I now. It took blood, sweat and tears, literally. When I was learning and memorizing the mathematical algorithms, sometimes I'd lock myself in the bedroom and cry for an hour when I couldn't get part of it right. But afterwards, I'd gather myself up and get back at it again. You have to have that patience, the drive, and the willingness go through all of that to become the best. The learning curve has been vertical for as long as I can remember, and even now, it's still vertical when there's something new on the horizon I have to master.

Since then, she's worked her magic on 30,000 floggers, taking great pride in excellent craftsmanship and workmanship. And the rest is history.

The middle years.

After 11 years in California, in mid-2008, Happy Tails relocated to a farmstead in NE Iowa. Things became complicated when a serious medical condition struck twice, and recovery was temporarily put ahead of work. Unfortunately, in mid-2014, Lezlie and Stan parted company and it took a while for the dust to settle. Launching the new Happy Tails was a huge project to get off the ground and up and running. But, with the help of everyone on the re-organized team, combining contributions of time, talent, and coordinated hard work, we've accomplished it! The old Happy Tails still exists, but without her braiding and design talent as part of it. Directing the new team in creating the same great products of the past, we're moving forward and adding new ones to our lineup.

The Phoenix: Happy Tails today and into the future:

After two and a half years of hiatus, our wonderful floggers and whips are back, along with the new revolution, evolution, and re-organization of the best of the old Happy Tails team! We're all thrilled that with us, the true spirit of the original Happy Tails has returned, and we're supplying the world once again with the same great stuff as before! Look for our beautiful creations at many events around the country. Our floggers and whips are the same high quality they've always been, and we're expanding into a new line of fetish gear, with cane bags and toy bags in the works. We're continuing the inspirational, transcendent creation-push with new toys and products in the works. So keep your eye on us for more great stuff, yet to come!

Why our stuff is so good:

We aren't amateurs working part-time. We're professionals with a combined 90 years of experience in our craft, and we're dedicated to our work, 24/7/365. Happy Tails is our sole creative focus and we put long hours and lots of passion into everything we do. We're back with a brand-new 25 ton, Italian-built clicker press and dies to precision-cut our flogger tails, we've got even better hides and supplies than before. We've made improvements behind the scenes and in our construction processes as well, because innovation is still our middle name. Great minds think alike, and the new team is back to doing what we do best: making great floggers, whips, and gear for you to have pride in owning and using!

Happy Tails, point by point.

The things that make us stand out from all the rest:


This is our lives and our livelihood, which we take pride in doing better than anyone else. Our team members bring all that we do best together, in our work. No slacking, no distractions, focusing on what's most important: serving all of the leather and BDSM communities.


In our company with real equipment, like our new clicker press, dedicated workspaces, and superior materials. No quilter's rotary cutters and rulers, no close-out, discount-priced hides. Investing time, effort, attention to detail, and loving care in everything we do.


A forward-looking devotion to new horizons, the creative development of new products, the return to vending at events around the country, always evolving to meet and serve the present and future needs and preferences of our customers. We listen to what you tell us!


Impecable customer care and individual attention given to every order. Respecting people, animals, the environment. Conservation and protection of natural resouces, human rights, and an anti-cruelty stance to all creatures.


Our committment to superior-quality products has never waivered for 20 years. We don't make ugly, cheap "dead-animals-on-a-stick" and what you see on our website is exactly what you'll get. Building trust with integrity.


Everything we make and sell is designed for sleek appearance and comfortable utility, built strong to last for years. Complimentary proportions, colors, patterns, shapes. Neat and precise construction.

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